Rogers can energise there customers by allowing customers to rate and review their products. This allows a great deal of information to travel from the final consumer to Rogers and up Rogers supply chain so that they can create a better product in the future. This medium of allowing customers to review products also brings Rogers customers together as a community talking about their likes and dislikes, this allows Rogers to view their customers from the sidelines and lets them learn more about the demographics that there are currently selling to. If customers are complaining about a product they received in vast amounts Rogers can look into the problem and it they find it is a common defect they could issue out a rebate or a bill credit to regain their customers loyalty and also show that roger is paying attention to what their customers are saying about their product. This review board may also be used as a form of ROI on the investment in social media by comparing the positive reviews “views” and comments compared to the increasing sales in the phones view Rogers could then measure how profitable this ratting and review forum is working for them. This forum will also help rogers to see what new phones customers want rogers to how and how big the demand for these phones are with in rogers client base, knowing this information could help prevent rogers from offering a product that will not sell in the future.
GregF: MARK474 